While only 5% of small business owners plan to hire new staff in the short term, nearly 26% are investing in social media, online advertising, and marketing.
Nearly 50% of SMBs have increased time spent on social media compared to a year ago; more than 1 in 3 small business owners dedicate 1-3 hours each week managing their social media channels and 10% spend more than 10 hours.
Most interestingly, 18% of SMBs report Facebook is the most difficult platform to maintain, followed by LinkedIn and Twitter.
Check out the infographic for more survey results:
- The World of Social Media 2014: Statistics, Facts & Figures [INFOGRAPHIC]
- Holiday Shopping Goes Social (But Not so Much on #Twitter) [INFOGRAPHIC]
- Your New Social Media Strategy: Attract, Engage, Convert & Monitor [INFOGRAPHIC]
- What we Learned About Social Media in 2014 [INFOGRAPHIC]