AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Stats To Convince Your Boss To Invest In Social Media And Content Marketing [INFOGRAPHIC]

Did you know that 87 percent of business to business (B2B) marketers use social media for content marketing?

Content marketing – or the creation and sharing of original content (usually media) to acquire customers – is big business. And big business is paying attention, and with good reason: 61 percent of customers say that they feel better about a company that delivers custom content, and seven in ten say they prefer to learn about a company through articles, as opposed to an advertisement.

This infographic from Fat Joe proposes a serious of statistics to help you to convince your boss to invest in content marketing.

(Source: Fat Joe. Content image via Shutterstock.)

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next weekRegister now!