AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

41% Of Marketers Incorporate Social Media Into Their Email Campaigns [STUDY]

41% Of Marketers Incorporate Social Media Into Their Email Campaigns [STUDY]

Four in 10 marketers worldwide integrate social media platforms such as Twitter and Facebook into their email marketing campaigns, reveals a new study.

In their Email Marketing Benchmark Summary Report, Ascend2 discovered that landing pages were the most popular tool used in email programs by marketers, with 61 percent of respondents favouring this strategy. Social media finished second, ahead of events, blogs and direct mail.

41% Of Marketers Incorporate Social Media Into Their Email Campaigns [STUDY]

(Source: eMarketer.)

Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!