AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Which Social Media Marketing Tactics Drive The Most Engagement? [STUDY]

In less than a decade social media has established itself as a powerful marketing tool for brands of all shapes and sizes in every major country across the planet, but which strategical tactics drive the most engagement for these businesses? Which social marketing methods deliver the best results, and which nuts are proving the hardest to crack?

Agency consulting firm Ascend2 surveyed marketing pros around the world and found that both business to business (B2B) and business to consumer (B2C) brands cited creating articles and blog post content as their most effective social media marketing tactic.

B2Bs also rated research/whitepaper creation as important tools in their social marketing arsenal, while B2Cs favoured social sharing buttons. Both types of business also endorsed the use of audio and video content.

Interestingly, both B2Bs and B2Cs cited audio/video content as the most difficult social media marketing tactic to execute.

(Source: eMarketer. Social media image via Shutterstock.)

Mediabistro Course

Social Media 101

Social Media 101Starting November 10, get hands-on social media training for beginners! In our popular online boot camp, you'll hear from social media and marketing experts on how to get set-up on the major social platforms, create meaningful content, and engage with your audience across various sites. Register now!