AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Is Social Media Marketing Effective? [INFOGRAPHIC]

The short answer?

Yes.

But if you need more detail, this infographic created by Column Five Media for MDG Advertising provides a very thorough look at the ROI of social media.

Key takeaways:

  • 73% of companies plan to increase their social networking through Twitter (77% YouTube, 75% Facebook)
  • 96% of CMOs are starting to look beyond sales and web metrics when gauging the value of social media campaigns
  • 76% of businesses are using social networking for business objectives, and 55% of them increased their social media budgets in 2011

(Source: MDG Advertising.)

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next weekRegister now!