If you’ve ever managed social media for a brand from the ground up, starting with identifying target users and enacting social listening procedures, through constructing targeted content and optimizing its distribution, you know that there is a continuum through which you travel to reach social media “maturity” for that brand.
The infographic below provides a roadmap to follow for taking a brand through each stage of the social media marketing process.
For enlarged close-ups of each section of the graphic, check out Behance.
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