If you’ve ever managed social media for a brand from the ground up, starting with identifying target users and enacting social listening procedures, through constructing targeted content and optimizing its distribution, you know that there is a continuum through which you travel to reach social media “maturity” for that brand.
The infographic below provides a roadmap to follow for taking a brand through each stage of the social media marketing process.
For enlarged close-ups of each section of the graphic, check out Behance.
- Marketer’s Guide to the Major League Baseball World Series (on Twitter) [INFOGRAPHIC]
- A History of Social Media Advertising [INFOGRAPHIC]
- B2B Content Marketing Trends for 2015 [INFOGRAPHIC]
- Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC]