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Posts Tagged ‘eMarketer’

Millennial U.S. Men Prize Themselves On Digital Proficiency, Including Social Media [STUDY]

Millennial U.S. Men Prize Themselves On Digital Proficiency, Including Social Media [STUDY]

Much has been said and written (typed?) about millennials’ affinity for technology, specifically social media, but now there’s data that splices that demographic by gender.

Millennial males in the U.S. currently earn more on average and are happier with their careers than their female counterparts, prize digital knowhow and in conjunction define themselves as digitally proficient, reports eMarketer.

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Blogging

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Social Media Seeing Huge Take-Up Increase In Germany [STATS]

New data from BITKOM and eMarketer illustrate a notable increase in social media popularity in Germany.

Whereas in 2012, barely half (51.1%) of the country’s online population used social networks monthly, 78% of web users in Germany ages 14 and older had a profile on at least one social network in 2013, and 67% were active users – equivalent to 37 million people.

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28 Million Will Use Twitter On Mobile At Least Monthly This Year, Up 22% From 2012

New data from eMarketer dives into mobile usage of Twitter and Facebook, demonstrating the growing importance of mobile for social networks.

According to the eMarketer research, its first-ever stab at estimating Twitter usage on mobile phones, 28 million people will use Twitter on their mobile phones at least monthly this year, up 22% over 2012 figures.

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Breakdown Of Social Network Popularity In Countries Across The Globe [STUDY]

One in four people worldwide will use social networks in 2013, a rise to 1.73 billion social media users from 1.47 billion in 2012.

What’s more, this global social audience is expected to jump to 2.55 billion within the next five years. But how exactly does this global group break down in terms of social network affinity?

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Amazon’s Ad Business Outweighs Twitter’s [STUDY]

New research published by eMarketer this week reveals that Amazon’s advertising business is bigger than Twitter’s.

Amazon has ramped up its advertising strategy in recent years, and now its seeing the benefits – and possibly leaving another ad newcomer, Twitter, in its dust.

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77% Of Consumers Would Buy From Your Company If Your CEO Was Tweeting [STUDY]

A new study on eMarketer suggests that CEOs who tweet are regarded more positively than those who don’t – so it’s high time company big-wigs get their thoughts in order, condense them, and type them out in 140 characters or less.
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Twitter Is Growing Faster Than Facebook In The US [STATS]

Facebook might be the social media giant, but Twitter is playing the underdog pretty comfortably: according to new stats from eMarketer, Twitter is currently growing faster than Facebook in the US.
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Only 2% Of Ad Agencies And PR Firms Use Twitter For Their Own Lead Generation

When a client speaks with an ad agency about setting up a campaign, they naturally expect that agency to know their way around Facebook, Twitter, YouTube and other social media. And while the agency might have this know-how, new stats show that they didn’t glean it from practicing on their own brand: a paltry few agencies actually use Twitter or Facebook to advertise their own company.
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Teen Girls Outnumber Teen Boys 2 To 1 On Twitter [STATS]

Teens love social media. This should come as no surprise to anyone, but new statistics from eMarketer shed some light on just which aspects of social media they prefer. And it looks like Twitter is becoming a favorite… for girls, that is.
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eMarketer Downgrades Twitter’s 2011 Ad Revenue From $150 Million To $139.5

Twitter has been slow to expand its advertising products, which is part of the reason why eMarketer has adjusted its forecast for the company’s 2011 advertising revenue. Projected to be $150 million in January of this year, the recent report suggests that the actual 2011 ad earnings will be closer to $150 million.
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