Posts Tagged ‘Study’
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Scientists at the Universities of Edinburgh and Glasgow developed a software algorithm to track Twitter activity, which they used to study 51 million tweets over 11 weeks in summer 2011 and compare with output from news outlets for the same period.
The results? Twitter only breaks news before newswires “in rare incidences,” but for major events the researchers found little evidence that Twitter can replace traditional news outlets.
New research from lifecycle marketing company Custora suggests that the market has a long way to go before more traditional advertising tactics can be abandoned in favor of social media marketing.
According to Custora, customers acquired via Twitter are worth 23% less relative to average, and Facebook brings in just barely average clients. How do those numbers compare to pay-per-click and organic search?
In a study titled “The New Normal for News,” Oriella PR Network surveyed more than 500 journalists spanning 14 countries (Australia, Brazil, Canada, China, France, Germany, India, Italy, New Zealand, Russia, Spain, Sweden, the UK and the US).
The main finding? Digital media is more entrenched than ever before.
It appears that Twitter may bring a smaller, but more active, audience to brands than Facebook does.
A new study from social advertising and analytics startup Optimal examined data from 4,330 brands to determine whether each brand’s Twitter or Facebook following outpaced the other. The results are definitely interesting.
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