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Posts Tagged ‘Study’

What Does Your Twitter Selfie Say About Your Mood? [STUDY]

What Does Your Twitter Selfie Say About Your Mood? [STUDY]

Is your selfie a window to your soul? A team of researchers want to find out.

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A Breakdown Of How Smartphone Users Consume Local News [STUDY]

New research from mobile tech company StepLeader shows that adult US smartphone owners are increasingly turning to mobile apps and social media to consume local news.

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Newswires Still Beat Twitter When It Comes To Breaking News [STUDY]

Scientists at the Universities of Edinburgh and Glasgow developed a software algorithm to track Twitter activity, which they used to study 51 million tweets over 11 weeks in summer 2011 and compare with output from news outlets for the same period.

The results? Twitter only breaks news before newswires “in rare incidences,” but for major events the researchers found little evidence that Twitter can replace traditional news outlets.

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Twitter Is Helpful, Accurate Tool For Aid Workers During Emergencies [STUDY]

Harvard Medical School researchers examined the information flow on Twitter during the Boston Marathon bombings and have announced that Twitter is a valuable tool for emergency workers and others during such disasters.

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From Social To Sale: Facebook v. Twitter v. Pinterest E-Commerce [STUDY]

Social media drives sales.

A new Vision Critical white paper titled “From Social to Sale: 8 Questions to Ask Your Customers” draws on 6,000 survey responses on social purchasing from a 17-month time period to offer insight into social retail on three major social networks: Facebook, Twitter, and Pinterest.

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Customers Acquired Via Twitter Worth 23% Less Than Average [STUDY]

New research from lifecycle marketing company Custora suggests that the market has a long way to go before more traditional advertising tactics can be abandoned in favor of social media marketing.

According to Custora, customers acquired via Twitter are worth 23% less relative to average, and Facebook brings in just barely average clients. How do those numbers compare to pay-per-click and organic search?

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59% Of Journalists Worldwide Use Twitter, Up From 47% In 2012 [STUDY]

In a study titled “The New Normal for News,” Oriella PR Network surveyed more than 500 journalists spanning 14 countries (Australia, Brazil, Canada, China, France, Germany, India, Italy, New Zealand, Russia, Spain, Sweden, the UK and the US).

The main finding? Digital media is more entrenched than ever before.

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Brands Growing Faster On Twitter Than Facebook [STUDY]

It appears that Twitter may bring a smaller, but more active, audience to brands than Facebook does.

A new study from social advertising and analytics startup Optimal examined data from 4,330 brands to determine whether each brand’s Twitter or Facebook following outpaced the other. The results are definitely interesting.

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Twitter Emerges As Reliable Source For Vaccine Research [STUDY]

A new study in the American Journal of Infection Control reveals that Twitter is now a popular and reliable source for receiving and sharing new information about vaccines.

The implications of the finding are potentially huge.

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The 14 Statistically Significant Factors That Impact Twitter Follower Growth [STUDY]

Leave it to science to determine what really matters in growing your Twitter following.

A new study from researchers at Georgia Tech reveals the definitive 14 factors that impact your Twitter follower count.

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