This Week On Twitter: Evolution Of Social Media, Mobile/Social Influence, SMB Social Media Marketing
Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes the evolution of social media (circa. 2008-13), a look at how mobile and social are changing consumer behaviour, news that 72 percent of SMBs use social media for marketing, 5 quick tips to boost engagement on Twitter and a trip back through social media memory lane.
Here are our top 10 Twitter stories of the week.
Earlier today we took a (somewhat cheeky) look at the history of social media, as told by some of the key social networks we’ve seen arrive (and, in a few cases, depart) over the past decade. But, really, social media as we know it today has only really come to be a force in the last five years or so, with the period from 2008 until the present day effectively changing everything we thought we knew about online communication, brand messaging and marketing.
Did you know that almost eight in ten (78 percent) of consumers say that the posts made by the brands they follow on platforms such as Twitter and Facebook influence their purchases? 81 percent say that posts by their friends on social channels influence their buying decisions, and a whopping 83 percent of 18-24 year-olds say that they consult at least one social platform before making a fashion purchase.
Do you use social media to promote your small business? You’re in good company. New research has revealed that almost three-quarters of small and medium-sized businesses (SMBs) now use social media, with mobile marketing also very much on the rise.
Location, location, location. These are the all-important 3 L’s of real estate marketing. But on Twitter, it’s all about the 3 E’s. Engagement, engagement, engagement.
Hey, remember Friendster? No? USENET, IRC, CompuServe, email and everything else that came before it aside, Friendster is generally considered the pioneer of modern social networking. Launching back in 2002, before even MySpace, Friendster became one of the first social networks to acquire one than one million users, reaching more than 100 million by 2008. And then, just like that, it all went a bit pear-shaped.
Twitter announced today that it was going to make life easier for alcohol brands and the people who want to follow them. On the web, Android and iOS versions of Twitter, users who attempt to follow an alcohol brand will be met with a new method for ensuring they are the legal drinking age.
How often do you use email? If you’re of a certain age (i.e., an adult) and work in any kind of office environment, chances are that your answer is somewhere between “regularly” and “all the time”. In fact, for the average office worker, email is now so much a part of their day-to-day life that it’s become part of the furniture.
Did you know that 42 percent of socially savvy business to business (B2B) marketers have acquired customers directly through Twitter?
When did marketing truly begin? It’s an expansive question, but, cave paintings aside, most pundits believe it was the invention of the printing press (circa. 1450) which truly gave birth to marketing in any kind of modern sense, inasmuch as this allowed the development of everything from magazines and newspapers to business cards and posters. From here, it’s a relatively step to direct mail, the actual use of the term “marketing” (1900s), radio and TV advertising, the birth of the internet (notably email) and, of course, online commerce, social media and mobile.
A freelance photo-journalist has made a tidy sum, thanks to a jury ruling in his favor on Friday. The issue at hand? Copyright over photos he posted to Twitter.
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(Twitter image via Shutterstock.)
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