Twitter is a great tool for reaching out to your customers and brand ambassadors, but it’s not the only one in your toolbox. In fact, some data suggests that Twitter does not drive high volume sales, and thus should only be a small part of your marketing efforts.

This infographic comes to us from Comparz, and explores how effective Twitter is when it comes to taking leads through the marketing funnel and turning them into sales.

In the day of the life of a tweet, Mr. Average Joe Tweeter might send out a message to his 126 followers. Of those followers, less than 2 will actually click the link to his website. And given that Twitter’s conversion rate is about 0.69 percent, that means that there is little to no chance that that lead will actually turn into a sale.

And even if that original tweet is retweeted by Social Media Savvy Joe with 10,000 followers, Mr. Average Joe Tweeter can only expect maybe close to one conversion from this exposure.

Take a look at the infographic below, to see why Twitter might not be the be-all-end-all social media marketing tool after all:

(Infographic courtesy of Comparz, the application review site for business)