AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Buzz Of Twitter’s Top TV Shows Doesn’t Sync With Actual Viewers (And Vice Versa) [STUDY]

Buzz Of Twitter's Top TV Shows Doesn't Sync With Actual Viewers (And Vice Versa) [STUDY]

Sunday Night Football, The Big Bang Theory and NCIS are amongst the most popular shows on U.S. television, with millions and millions of viewers.

But on Twitter, they hardly warrant a mention. Instead, all the discussion resolves around Breaking Bad, The Voice and Jimmy Kimmel Live.

Last year, Twitter partnered with Nielsen to better measure and clarify its growing position as the driving force behind social television, but a new study from Nielsen has revealed that just because a television show is popular on Twitter that doesn’t necessarily translate into huge viewing figures for broadcasters.

The reverse is also true. If you look at this visual of the top 10 television shows of the week of September 23-29, measured in average viewers and Twitter’s unique audience, only The Voice featured in both lists.

Twitter's Top TV Shows Don't Sync With Real Life Audiences, Reveals Nielsen [STUDY]

Of course, we’d need more than a single week’s data to better analyse these results, but it’s fair to say that what’s trending on Twitter hasn’t always been indicative of what’s popular in the “real world”, and there’s no reason to think that television would be any different. Sometimes these things sync, and sometimes they don’t. But as Twitter looks to leverage its relationship with Nielsen (and TV audiences) as a lynchpin going into its IPO, the value of this connection – and its net worth to advertisers – will be a key discussion point amongst potential investors.

(Source: Wall Street Journal. Twitter TV image via Vulture.)

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!