As we predicted last month (well, as Josh Davis of LL Social predicted and shared with us), it appears Twitter has found a use for Summify, the popular social media summary tool it acquired in January of this year.
The Summify service was always thought to be a natural fit for Twitter, of course. Its top-notch news filtering capabilities promised big things for the headline heavy platform. Summify’s daily email digest of the most important content shared among connections on folks’ social networks was understandably a big hit. Loyal fans were fearful of its inevitable destruction, as is typical with a Twitter aqui-hire.
But lo and behold, Twitter announced today that users can now receive “the best of Twitter in your inbox” in the form of a weekly email digest that sounds a bit “summified” to us:
This summary features the most relevant Tweets and stories shared by the people you’re connected to on Twitter.
Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you. Click any headline to finish reading the story, add your take by tweeting directly from the email, and see related Tweets from the people you follow.
And the example they offer (comparing it to Twitter’s new Discover tab) looks a lot like the comparison we showed you last month:
This is all part of the larger Discover Tab Redesign, with improved personalization algorithms and the like. And as such, you’ll not only see what those you follow are sharing, you’ll see what the folks THEY follow are sharing, allowing for both a more personalized and more expansive view – and we bet you thought those concepts were mutually exclusive, hmm?
This new email digest also features the most engaging Tweets seen by the people you follow, even if you don’t follow those who wrote them. You can see who from your network retweeted or favorited these Tweets and click “View details” to retweet, favorite, reply or view the conversation around them.
You’ll find the option in your Notification Settings and it will look like this (the last item on at the bottom):
Don’t see it as an option yet? Don’t worry. The feature is being gradually rolled out over the next few weeks. It will be interesting too see how useful (or not) this info is, and whether or not the number of people you follow on Twitter skews the results.
Let us know what you think when you get your first summary.
(New image from Shutterstock)
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