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How To Pitch: SI.com

This 24/7 outlet wants timely athlete profiles and trend stories with national appeal

- January 22, 2013
The information in this article is current and accurate.

Unique monthly visitors: 25 million
Monthly page views: 350 million
Special issues: Expanded coverage for all major sporting events, including the Super Bowl, Olympics and World Cup, as well as the annual swimsuit package.

Background: SI.com is the growing, 12-year-old offshoot of venerable Time Inc. weekly Sports Illustrated. "While SI.com has the same DNA as the magazine, the content is almost entirely original," said B.J. Schecter, executive editor of SI.com. The site produces 350 original stories each week, including daily freelance contributions, and offers the hardcore sports fan top-notch writing and reporting, photography and analysis. SI.com is primarily a 24/7 daily news site focused on breaking stories, while the weekly magazine offers an in-depth analysis of the week's sports accompanied by stellar photography.

Although Sports Illustrated the weekly is a difficult sell, writers can increase their chances of writing for the print publication if they're published on SI.com, according to Schecter. You may also be published in both outlets: a short story for the magazine and a longer version online. The weekly magazine has a limited amount of space per week, but the website has the flexibility for freelancers to sell a story of national interest that SI may not know about....

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