BuzzFeed has named Jeff Greenspan as Chief Creative Officer.

What does a chief creative office do? He’ll be based in New York and “lead deep collaboration with key BuzzFeed clients like GE, Virgin Mobile, and Microsoft, as well as partners like Facebook, to advance the quality and shareabilty of social advertising.”

Greenspan was most recently a Communication Designer at Facebook. Before Facebook, Greenspan was a Creative Director at BBDO NY.