Foreign Affairs is touting its print and digital prowess today with stats showing a boost of 5 percent for the first half of 2013.
According to the semi-annual report published by the Alliance for Audited Media (AAM), the audit reports that total subscriptions between January 1, 2013 and June 30, 2013 recorded a boost of 5 percent—from 129,385 to 137,649. This growth coincides with the magazine’s $5 increase of its annual subscription price from $44.95 to $49.95.
Other info: Print subscriptions increased by 4 percent—from 114,100 to 118,633. Included in this count are the mag’s 24,700 elite Plus subscribers, who receive the print and digital editions.
Speaking of digital readership, according to the report, that’s also on the rise—nearly 4,000 more subscribers, making it an increase of 24 percent. This brings the magazine’s audited digital audience to 19,016. In other words, nearly 44,000 audited readers—digital and Plus subscribers combined—now enjoy Foreign Affairs issue replicas in a digital format. The magazine also reaches an additional 7,500 readers who receive nonreplica editions on eReader partners.
“In a world of increasingly frantic, short-hand, and superficial public discourse, there are a lot of readers who still crave serious arguments from knowledgeable authors. We’re delighted to cater to that audience, wherever they may be and however they want to engage our content,” no Gideon Rose, editor of Foreign Affairs.