Ashley Cisneros

Orlando, FL 32832 USA
http://www.AshleyCisneros.com
10 Years Experience

Professional Experience

BUSINESS-MINDED COMMUNICATIONS PROFESSIONAL Reporter / Editor / Project Manager / Fact Checker / Researcher / Technical Writer / Interviewer / Copy Writer Results-driven communications professional with over 10 years experience in journalism, management, leadership, budget development and marketing. Strategic thinker who is able to generate new ideas and initiate change. Persuasive, effective communicator with strong relationship-building skills. Experienced leader of cross-functional teams with a passion to accomplish objectives and meet critical deadlines in fast-paced, high-growth and diverse environments. Significant experience in writing for teen, business women and Hispanic markets. Work has appeared in New York Magazine and The Los Angeles Times.

Expertise

Editor 7 YearsWriter 10 YearsReporter 9 Years

Specialty

Business (general) 10 YearsFamily, Children & Teenagers 10 YearsEntertainment 10 Years

Industries

Magazine - Local/Regional magazines 10 YearsNewspaper - Local/Regional 1 YearNonprofit 7 Years

Media Client List (# assignments last 2 yrs)

  • Jacksonville Advantage (3-5)
  • American Lawyer Media (10+)
  • Florida Trend Magazine (10+)

Corporate Client List (# assignments last 2 yrs)

  • ITT Corporation (10+)

Awards

La Prensa Newspaper Outstanding Young Female Leader NALFO National Organizational Leadership Award Lambda Theta Alpha New Member of the Year Lambda Theta Alpha Alumna of the Year Order of Omega

Associations

VP of Marketing for the National Society of Hispanic (MBAs NSHMBA) Orlando Chapter Diversity Chair for the Public Relations Society of America (PRSA), National Association of Hispanic Journalists (NAHJ), University of Florida Alumni Association, National Association of Women Business Owners (NAWBO), Florida Freelance Writers Association (FFWA), Florida Writers Association (FWA)

Other Work History

Public Relations Professional Marketing & Communications Manager Technical Writer Editor, Florida Trends NEXT Originated article ideas and conducted long-range editorial planning for annual magazine that is distributed to Florida high school students; audited circulation of 730,000 Supervised and mentored freelancers during the writing process; approved, fact checked and edited articles Managed $500,000 annual budget Wrote, distributed and promoted annual teacher survey Wrote speeches and columns for the publisher Edited other Florida Trend publications including Legal Elite and Corporate Travel Guide Wrote and distributed press releases and e-newsletters Managed FloridaNEXT.com Staff Writer Lake City Reporter January 2005 August 2005 Pitched story ideas, interviewed sources and wrote articles for the Community, Education, Health, Veterans Affairs and Outlying Areas beats of a daily newspaper

Technical Skills

Knowledge of HTML, Macromedia Dreamweaver, e-marketing programs, content management systems

Foreign Language Skills

Some Spanish

Computer Skills

Skilled in Microsoft Office Suite programs including Word, Excel, Publisher and PowerPoint; Adobe InDesign, Acrobat, and Photoshop; News Edit Pro IQue, I-Movie and Macromedia Dreamweaver.

Equipment

Laptop, digital camera, scanner, fax machine, high-speed Internet access, digital recorder, Macromedia Dreamweaver, Office 2007, SnagIt, Adobe Acrobat

References

Todd Wilson Publisher Lake City Reporter 180 E. Duval St. Lake City, FL 32055 TWilson@lakecityreporter.com (386) 754-0428 Office Laura Figueroa Reporter Miami Herald LFigueroa@MiamiHerald.com Kimberly Anne Lopez Attorney, Akerman Senterfitt, Orlando Klopez223@aol.com Janice Sharp Associate Publisher 490 1st Ave. S. 8th floor St. Petersburg, FL 33701 JSharp@FloridaTrend.com (727) 892-2622

Lawyers

Parker Waichman Alonso: $40 Million Wrongful Death Suit Against State of New York
(The New York Area's Best Lawyers 12/15/2009)
When the State of New York erroneously released an inmate, two women were raped and one of them was killed. Parker Waichman Alonso took on the state and won.
David Burr Udall Profile
(Arizona’s Best Lawyers 7/30/2010)
David Burr Udall Profile, Udall Law Firm, Arizona’s Best Lawyers, The Arizona Republic, July 30, 2010
From Divorce to Child Support & Everything in Between
(New York Magazine 2/14/2010)
An article about family law trends in New York.
Ernest Teitell: Connecticut's Legal Community Fights Back
(New York Magazine, New York Area's Best Lawyers 12/15/2009)
When the Gov. of Connecticut wanted to take money from the state's Client Security Fund, the legal community rose up -- and won.
The New York Area's 2010 Lawyers of the Year
(New York Magazine, New York Area's Best Lawyers 12/15/2009)
Best Lawyers has named individuals as Lawyers of the Year in the New York area, based on their particularly high level of peer recognition.
Brett L. Dunkelman Profile
(The Arizona Republic, Arizona’s Best Lawyers 7/30/2010)
Brett L. Dunkelman Profile, Osborn Maledon, Arizona’s Best Lawyers, The Arizona Republic, July 30, 2010
30 Years Later: Benedict P. Morelli’s Long-Awaited Victory for an Injured Staten Island Man
(The New York Area’s Best Lawyers 12/13/2010)
Benedict P. Morelli Feature, Morelli Ratner, P.C., “30 Years Later: Benedict P. Morelli’s Long-Awaited Victory for an Injured Staten Island Man” The New York Area’s Best Lawyers, New York Magazine, New York Law Journal, Connecticut Law Tribune and New Jersey Law Journal, December 13, 2010
Helping Future Lawyers’ Dreams Come True: Bickel & Brewer’s Latino Institute for Human Rights
(The New York Area’s Best Lawyers 12/13/2010)
William A. Brewer III Cover Story, Bickel & Brewer, "Helping Future Lawyers' Dreams Come True: Bickel & Brewer's Latino Institute for Human Rights� The New York Area's Best Lawyers, New York Magazine, New York Law Journal, Connecticut Law Tribune and New Jersey Law Journal, December 13, 2010
Looking For Latina Lawyers
(LatinaStyle 3/1/2009)
An article focusing on the efforts of the Hispanic National Bar Association to support Latina lawyers
Pearls of Wisdom for New Latina Attorneys
(LatinaStyle 3/1/2009)
Sidebar to article about the Hispanic National Bar Association's efforts to support Latina lawyers
Brian Panish and Kevin Boyle Talk About Their Numerous Wins in Air Disaster Cases
(The National Law Journal Presents Personal Injury Litigators 2010, Los Angeles Times 7/28/2010)
Panish Shea & Boyle LLP Exceptional Case Article, "Brian Panish and Kevin Boyle Talk About Their Numerous Wins in Air Disaster Cases" The National Law Journal Presents Personal Injury Litigators 2010, Los Angeles Times, July 28, 2010
Richard M. Gerry's Long Career is Enough to Write a Book About
(The Arizona Republic, Arizona’s Best Lawyers 7/30/2010)
Richard Gerry Exceptional Case Article, Aiken Schenk Hawkins & Ricciardi P.C., "Richard M. Gerry's Long Career is Enough to Write a Book About" Arizona's Best Lawyers, The Arizona Republic, July 30, 2010

Advertorials

Fulfilling A Mission
(Florida Trend 5/1/2010)
Moffitt Cancer Center advertorial. Moffitt physicians and scientists are working hard to translate basic science discoveries into better cancer treatments.
Protect Florida's Watersal of Waste from Recreational Boats
(Florida Trend 6/1/2011)
Florida Department of Environmental Protection Advertorial, "Protect Florida's Waters: Funding Available to Ensure Proper Disposal of Waste from Recreational Boats" Florida Trend Magazine June 2011
Life-Saving Research Offers Hope foLung Cancer Patients
(Florida Trend 5/1/2011)
Moffitt Cancer Center advertorial. The work of researchers at Moffitt Cancer Center could result in improved therapies for tens of thousands of lung cancer patients in the U.S.
Smart Communications
(Florida Trend 5/1/2012)
Advertorial for Bright House Networks about sip trunking business solution
Healthy Investments
(Florida Trend 6/1/2011)
Towers Watson Advertorial, "Healthy Investments: Employers Strategize to Control Health Care Costs" Florida Trend Magazine June 2011
Making the Most of Your Florida Meeting
(Florida Trend 12/1/2005)
Copy written for a special advertising report in Florida Trend about corporate meeting planning.
M2Gen Boosts Florida's Economy
(Florida Trend 4/1/2010)
Moffitt Cancer Center Advertorial. The M2Gen venture is dedicated to using molecular technology to develop personalized treatments for cancer patients with the goal of enhancing responses to treatment

Business & Entrepreneurship

Three Layers Coffee House: Sweet success for Jeff Wright and Shawn McGuire
(Jacksonville Advantage: The Handbook for Small Business 11/1/2009)
Cover story about two entrepreneurs who chose a once unpopular section of Jacksonville for their award-winning coffee house. They are not only at the forefront of a revitalization effort for the community, but have gained significant press for the experience they foster at the coffee house.
Wolfson Ultra Marathon Sponsors 'Get' By Giving
(Jacksonville Advantage: The Handbook for Small Business 1/1/2010)
Interviews with small business owners who support philanthropic event. Details ways businesses grow by involvement with charities.
CEO By 17
(Florida Trend's NEXT 8/1/2006)
Feature story for teen magazine on 17-year-old entrepreneur from Miami.
A Keen Corporate Culture: Dwight Cooper believes it is the cornerstone to success
(Advantage Business Magazine 5/6/2009)
How a CEO used corporate culture as a competitive advantage
Michael Johnigean: Turning a passion for health into a great business
(Advantage Business Magazine 5/6/2009)
Profile of Michael Johnigean, a Jacksonville, Fla., entrepreneur
Find Success Online
(LatinaStyle 12/1/2008)
Brock Fazzini: Coffee, tea, and trees: His business model with nonprofits spurs growth
(Jacksonville Advantage, The Handbook for Small Business 3/8/2010)
Profile about young entrepreneur who built his coffee company on the pillars of civic engagement and sustainability

Press Releases

Press Release
(Laser Institute of America 2/26/2009)
Press release about a new book offered by the Laser Institute of America
Florida Physician Offers Health Tips for Seniors
(Kirkman Medical Center 1/6/2010)
Ghost writing; press release for Orlando medical center

Magazines

The $80 Parking Space
(The Satellite 9/1/2004)
Article about roam towing in a college community. Interview with tow truck drivers and towing company owners.
Pumping Up on TV
(Pegasus Magazine 5/1/2009)
Promotion for woman engineer reality series in University of Central Florida alumni publication
Relief at the register: Retailers are tweaking their business
(USA TODAY's Your Life: A Woman's Guide to Healthy Living 5/1/2012)
Story- Relief at the register: Retailers are tweaking their business models. Find out what's in it for you. Publication -- USA TODAY's Your Life: A Woman's Guide to Healthy Living Date: May 1, 2012 -- Spring/Summer 2012

Programs

Sorority Brochure
(Lambda Theta Alpha 6/11/2026)
Sorority brochure
Convention Program
(Lambda Theta Alpha 6/11/2026)
Program for sorority convention.

Newspapers

Sultana L. Haque Profile
(Orlando Woman Newspaper 1/1/2011)
Sultana L. Haque Profile "Women to Watch 2011" Orlando Woman Newspaper, January-February 2011
Confederate, Union soldiers converge on Olustee Battlefield
(Lake City Reporter 2/19/2005)
News story about Civil War reenactment, Battle of Olustee, in Columbia County, Fla.
New Technology Could Save Lives
(Lake City Reporter 6/9/2005)
News story about medical records program at hospital.
A Different Kind of Prison
(Lake City Reporter 7/2/2005)
News story about construction at local prison for youthful offenders.

Blog Posts

Rooting for Roxy: A 30-Year Old Mami-To-Be Battling Breast Cance
(NewLatina.net 3/29/2011)
Rooting for Roxy: A 30-Year Old Mami-To-Be Battling Breast Cancer -- Guest blog post, NewLatina.net, March 2011

Teens

Inside Tips from Scholarship Judges
(Florida Trend's NEXT 8/1/2007)
Interview with two scholarship committee judges providing tips for high school students.
Triumph Over Terror
(Florida Leader 8/1/2003)
Feature story about a Bosnian refugee who found life in giving to others
Choose Your School
(Florida Trend's NEXT 8/1/2008)
Article to help high schoolers determine what type of school fits them best.

Newsletters

Paving the Way
(Pave the Way Foundation 11/15/2006)
Non-profit newsletter
Teacher e-newsletter
(Florida Trend's NEXT 8/1/2008)
E-newsletter to Florida teachers.
10TH ANNUAL UNITY JAM RAISES ALMOST $4,000 TO BENEFIT HOPE FOR HAITI
(Lambda Theta Alpha 10/7/2008)
Post charity event press release for collegiate organization.
Because Dreams Need Doing
(Linkages Newsletter 5/1/2009)
Article about women engineering reality TV series in Linkages, the official newsletter of the Department of Materials, Mechanical and Aerospace Engineering at the University of Central Florida

Entertainment

The Atlanta Hitman
(Urban Latino 6/11/2026)
Profile on Atlanta underground hip hop DJ.