TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Gannett Purchases Fantasy Sports Ventures, Big Lead

Gannett’s USA Today Sports Media Group has acquired Fantasy Sports Ventures (FSV), parent of Big Lead Sports, a popular sports blog. Gannett already had a minority stake in FSV, but with the new deal in place, the company gains complete control over all of FSV’s properties.

The acquisition will boost USA Today Sports Media Group’s web traffic significantly. “The Big Lead sites have done a great job developing unique, independent voices and distinct points of view,” explained Dave Morgan, the USA Today Sports Media Group’s Senior Vice President of Content and Editor-in-Chief. “This acquisition extends our reach and deepens our engagement with core sports audiences, and is a strong complement to our position as a leading national sports property.”

Other sites that are now under the Gannett umbrella as part of the deal include BaseballHQ.com, KFFL.com, TheHuddle.com, Baseball-Reference.com, HoopsWorld.com, HoopsHype.com and more.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!