It’s a Clean Sweep of the November Sweeps for WABC/Channel 7

WABC/Channel 7 maintained its dominance of local news, winning every daypart in the just-concluded November sweeps, according to Nielsen.

Starting in the weekday mornings, Eyewitness News This Morning with Lori Stokes, Ken Rosato and Bill Evans had the highest Household rating at 4:30.

At 5 a.m., WABC was tops in Households and Adults 25 to 54, while during the 6 o’clock hour, once again, more viewers watched Channel 7 than any other local newscast.

Stokes, Rosato, and Evans return at noon, and so do the great ratings. The broadcast holds a 39 percent advantage over its closest competition among Households. The lunchtime newscast also draws more than twice as many Adults 25 to 54 and Women 25 to 54 as its closest competitor.

A change of anchors at 4 p.m., but the result is the same for WABC. With Liz Cho, David Novarro, and Lee Goldberg, Channel 7 won in the pivotal Adults 25 to 54 grouping. The 4 p.m. newscast, which debuted in the summer, only falls short in the key Household rating to Judge Judy on WCBS/Channel 2.

The WABC success story continues at 5 p.m. With Diana Williams, Sade Baderinwa, and Goldberg, Channel 7 beat its nearest competitor by 19 percent in Households. 

The good fortune continued for WABC at 6 with Bill Ritter, Cho, Goldberg, and Rob Powers. The station notched a whopping 53 percent in Households, and won the Adults 25 to 54. This marks the 94th consecutive survey period that Channel 7 was tops among Households at 6 p.m. on weekdays.

WABC completed its day-to-night victory at 11 p.m. Ritter, Baderinwa, Goldberg, and Powers helped Channel 7 to an impressive late news race win– a 34 percent lead over its closest competitor.

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