TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Kara Swisher’s Stated Goal: One ‘Really Good’ Scoop Per Week

About a third of the way through Benjamin Wallace’s crackling New York magazine profile of 51-year-old tech journalist extraordinaire Kara Swisher, there are two reminders of how effectively she blankets her beat.

KaraSwisherNYMagheadline

Exhibit Re/a:

Swisher has heard of current Yahoo CEO Marissa Mayer holding a meeting in which she graphed the impact on Yahoo’s stock price of various Swisher posts.

Exhibit Re/b:

“It is a constant joke in Silicon Valley when people write memos for them to say, ‘I hope Kara never sees this,’” says Facebook’s [Sheryl] Sandberg.

There are also, in Wallace’s piece, bits of valuable info for other journalists. We couldn’t agree more for example when Swisher says that she makes a concerted effort to keep in touch with contacts and sources as much when she is not doing a story. “Most reporters are so transactional, rather than strategic,” she says.

Read/bookmark the Wallace piece here.

Previously on FishbowlNY:
New York Magazine Charts Finke-Penske Ups, Downs

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!