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Mail Online Set to Become World’s Most Popular News Website

God, we love the British. The accents. That Royal Wedding. The fish n’ chips. How can we ever compete?

Now the world’s obsession with the British has gone to new heights. In April we reported Mail Online, the website of the UK-based Daily Mail, passed The Huffington Post in March to become the second-most visited “newspaper” site in the world. The most popular website was still the New York Times, by a wide margin.

But even the New York Times, the best we have to offer, is falling short. Mail Online could become the most popular news website in the world as bosses predict 70 million unique users will be reported for May. Of course, the evil Times paywall is to blame, but even in pre-paywall days in February, the Times reported 61,964,000 unique visitors.

Sigh. We might as well just give up now.

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