What Upstream Color & Walden Can Teach Us About Self-Publishing
Can you self-publish a movie?
When releasing Upstream Color this month, director and writer Shane Carruth opted to to take the DIY distribution route. The film opened in theaters in 20 markets around the country, followed by a wide range of platforms from iTunes to YouTube to Netflix to DVD. Carruth explained his choice:
As a filmmaker you try to make a compelling case for an audience to stick around minute by minute with what is on the screen … By also crafting the marketing we’re still doing that, still storytelling, but we’re trying to make a case for an audience to show up. Hopefully for viewers, framing the film this way and staying true to the film’s intent makes it a bit more of an intimate relationship.


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