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David Pogue Heads To Yahoo

pogueAuthor and New York Times columnist David Pogue is joining to Yahoo to start a “new consumer-tech site” for the tech company.

The new position begins “in a few weeks,” but Pogue reminded readers that he will continue his Missing Manual series. He will continue to work with PBS’ NOVA, CBS Sunday Morning and Scientific American. Here’s more from Pogue about his choice:

I realize that Yahoo is an underdog. I’ve given them a few swift kicks myself over the years. But over the last few months, as I’ve pondered this offer, I’ve visited Yahoo headquarters. I’ve spent a lot of time with its executives. And what I found surprised me. This is a company that’s young, revitalized, aggressive — and, under Marissa Mayer’s leadership, razor-focused, for the first time in years. Since she took over a year ago, Yahoo has regained its position as the #1 most visited Web site on earth. She’s overseen brilliant overhauls of several Yahoo sites and apps, and had the courage to shut down the derelict ones. Above all, she’s created a “try stuff” atmosphere. She calls Yahoo “the world’s biggest startup.” People can really make a difference there. Yahoo is getting 12,000 résumés a week from would-be employees.

(Via WWLA & Romenesko)

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