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How Some Authors Buy Spots on Bestseller Lists

Recently the practice of buying a spot on the bestseller list has made headlines. Do you think the publishing community should work harder to stop this kind of behavior?

Our sibling blog PRNewser has more:

For authors and publishers alike, the very ability to claim “bestseller” status can significantly increase sales in addition to related speaking and consulting fees (especially relevant if you write about business). Unfortunately, it seems that more authors are now responding to the PR and financial challenges of writing for a living by simply buying their way onto bestseller lists … Oh, and in case authors want to, you know, work to promote their own books, here’s a list of 89 helpful marketing hints. We don’t know if they’ll “change your life”, but they are practical!

Mediabistro Course

Personal Essay Writing: Master Class

Personal Essay Writing: Master ClassStarting October 21, work with the senior editor at Marie Claire magazine to polish and publish your essay! Whitney Joiner will help you to develop your voice, narrative, and identity, draft your pitch, and decide where to market your essay. Register now!