InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

‘The Hunger Games’ Book Boost Fades

Total children’s and young adult trade sales sagged nearly 25 percent in the first quarter of 2013 compared to the same period last year when The Hunger Games swept through movie theaters.

However, as you can see by the Association of American Publishers’ (AAP) chart for children’s & YA sales from 2011-2013 embedded above, these sales were 22 percent higher than the same period in 2011.

The AAP has released its StatShot report from March 2013, looking at book sales for the first quarter of the year. Overall, total adult trade nonfiction and fiction sales rose 3.3 percent for the first quarter of 2013 (totalling more than $1 billion). The StatShot report included data from 1,192 publishers.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketer, and more. Register now!