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John Green: The Internet Is an Extension of Your Work

Novelist and video blogger John Green delivered the keynote speech at Mediabistro’s Publishing App Expo today.

In a presentation entitled “How Nerdfighters Can Save Publishing,” Green shared lessons he learned while building one million Twitter followers and millions of YouTube views.

We’ve collected five lessons from Green’s presentation below. Follow this link to register for the conference.

1- Everybody who made videos in 2007 (except Ze Frank) sucked. It’s better to be first than it is to be great.

2- Work with communities of readers online. Green connected with Ze Frank fans, Lonelygirl15 fans and Harry Potter fans.

3. Remain project focused–doing things with your audience, not doing things for your audience.

4. If you monetize things on your blog, from t-shirts to music to mugs to books, make sure you have ownership of all the items.

5. Authors successful online see the Internet as an extension of their work, they do it to experience the “same thrill of co-creating something with their audience.”

6. The biggest problem is discovery. It is going to be the central issue for publishers and writers in the future.

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, learn how to get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now!