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Larry Kirshbaum Named Publisher at Amazon General-Interest Imprint

Agent Larry Kirshbaum has been named publisher of Amazon’s newly formed general-interest imprint. Kirshbaum will begin his new role on July 5th at the imprint’s New York City offices.

According to ereads.com, Kirshbaum’s imprint will publish business, general nonfiction, literary, commercial, and young-adult fiction in both print and digital formats. Earlier this year, Amazon announced the launch of its fourth and fifth imprints, Montlake Romance and Thomas & Mercer for mysteries and thrillers.

Kirshbaum served as the head of Time Warner Book Group until 2005 and more recently operated LKJ Literary Management. The Wall Street Journal had this quote from Kirshbaum: “I was trying to find a way to do some publishing as an agent, and I was talking to various people to learn how an agent could best be a publisher as well. In the end, I realized it was cleaner to do this working for a company totally committed to digital publishing and that has the resources and structure to make this successful.” (via Sarah Weinman)

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