Latino author Alberto Ferreras hosted a swingin' book launch party for the debut of Grand Central's B as in Beauty last night at the Elmo Restaurant on 7th Ave. The room was packed with a diverse group of people from HBO, Berkley Books, Grand Central as well as some of the who's-who in Latino entertainment.

Ferreras began his career producing projects for HBO Latino and he brought that creativity with him to the writing of the novel. Others seem to agree, as the buzz for the book from the Latino and mainstream community has started to heat up already.

Jeff Rivera is the author of Forever My Lady (Grand Central) and the founder of GumboWriters.com