More than half of Kindle Fire owners plan to buy the iPad 3, according to a new study from TechBargains.com.

The site surveyed technology users about their plans for buying new gadgets.

The price between the two devices had only a small impact on user purchase plans. International Business Times has more: “About 58 percent of those surveyed said they plan to upgrade their current tablets, but 16 percent say the iPad 3 will be too expensive to buy, while 35 percent have not determined whether or not they will purchase one. And 74 percent said that the iPad is the ultimate tablet.”

eBookNewser has more: “The iPad 3 is rumored to come out next month, and meanwhile rumors of the Kindle Fire 2 are circulating, which could have an influence on these numbers.”