Hyperion Books for Children editorial director Donna Bray and executive editor Alessandra Balzer (pictured) will launch a new HarperCollins imprint called Balzer & Bray in May. This news is unrelated to Hyperion adult founder Bob Miller's decision to start up a game-changing new imprint at HC adult, but it probably doesn't feel like it to Disney, Hyperion's parent company. After protesting that "Hyperion is not going away" to PW, senior v-p and publisher of Global Children's Books, Disney Publishing Worldwide Jeanne Mosure added that Hyperion is in the process of changing its name to "Disney-Hyperion," because "[t]he company is really proud of Hyperion and wanted to associate it more closely with Disney." Right, and also, after Balzer takes authors like Mo Willems and Eoin Colfer out the door with her, there isn't going to be much for Hyperion Books for Children to do but publish Disney-branded book content.