![]() |
|||||||||
Cambridge University Press is looking for a ELT/ESL Electronic Publishing Opportunities. See the next featured job.
Conde Nast Publications is looking for a Associate Publisher/Golf World. See all other great jobs at our Job Board.
Tuesday, May 16
Starbucks really is taking over the publishing worldAnd I suppose it had to happen, seeing as almost every block in Manhattan has a Starbucks on it (except in my neighborhood, but that's going to change very soon, I know it. Sigh.) But NYT's Motoko Rich finds out that the coffee company, and many others, have started to take part in a rather different enterprise: bringing authors to sign books for its employees: "It is easier to get people through the eye of a needle into the kingdom of heaven than it is to get people into a bookstore at 7 o'clock at night," said Suzanne Balaban, publicity director of Scribner, a unit of Simon & Schuster that recently started a program to bring authors into companies. "So we have to constantly reinvent what we do."Not surprisingly, some bookstores are leery about the prospect, wondering if workplace signings will take away from bookstore events. "If we are doing an event at our Bellevue store, if there is also a Microsoft event, that can affect sales," said Stesha Brandon, events and programs coordinator at University Book Store. But some people have made the switch for good: "I try to go to as many of these events as I can," said Ms. Minneman-Ioset, who said she had heard authors like the thriller writers J. A. Jance and Ridley Pearson as well as the historian David McCullough at Starbucks. "I used to go to bookstore events, but I don't anymore. Mostly, I buy my books here now." Email This Post |
|
||||||||
|
Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
|