Media News
Friday, Jun 29
Newsfeed Update: 06.29.12
Click here to receive mediabistro.com's Morning Media Newsfeed via email.
YouTube Launches 'Marketplace' to Connect YouTube Stars and Brands (AdAge)
Agencies and marketers looking for the perfect YouTube star to appear in a viral video, your job just got easier. At a keynote presentation at VidCon today, YouTube vice president of product management, Shishir Mehrotra announced Video Creation Marketplace, a platform that will connect content creators on YouTube with marketers or agencies looking for viral buzz. SocialTimes Back in July of 2011 hundreds of YouTube partners were reportedly making over $100,000 per year. Thursday during the YouTube Keynote at VidCon Tom Picket, Global Head of content Operations & YouTube Next, reported for the first time that there are now "thousands of channels making more than six figures a year from YouTube advertising revenue alone."
Your E-Book Is Reading You (WSJ)
In the past, publishers and authors had no way of knowing what happens when a reader sits down with a book. Now, e-books are providing a glimpse into the story behind the sales figures, revealing not only how many people buy particular books, but how intensely they read them.
Facebook Testing 'Want' Button Plugin (InsideFacebook)
Just as the Like button allowed Facebook to collect massive amounts of data about users' interests, the Want button could be a key way for the social network to collect desire-based data. A Want button plugin will make it easy for e-commerce and other sites to implement this type of Facebook functionality without having to build their own apps.
