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HuffPost Prepares for Video Launch (WSJ)
As the Huffington Post prepares for an Aug. 13 launch of its full-day online video network, it is hoping to tap a fast-growing advertising market by offering marketers something akin to sports naming rights in addition to traditional online video ads.
Spin Magazine Is Sold to Buzzmedia, With Plans to Expand Online Reach (NYT / Media Decoder)
Spin Media, the company behind the alternative-music magazine Spin, has been sold to Buzzmedia, a portfolio of music and celebrity Web sites, in a deal that could expand Spin's reach online but also calls into question its future as a print publication. Tyler Goldman, Buzzmedia's chief executive, said the company would expand Spin's digital staff.
Viacom Networks Set to Go Dark on DirecTV Tonight at Midnight (AdWeek)
The staring contest between Viacom and DirecTV will end, one way or another, at midnight tonight: the network conglomerate posted on its blog this afternoon that it was ready for DirecTV to drop its channels from the lineup at the end of Tuesday, July 10. Negotiations between the two companies have broken down in the final hours; the seven-year-old contract took long enough to rework that both parties agreed to an extension beyond the original June 30 deadline, but are now at an impasse.