Chicago Tribune Could Begin Charging For Content The Chicago Tribune will build a paywall around its online content and will consider a "creative way" of charging for access, according to editor Gerould Kern. Read more.
The Scoop From Sun Valley: Semel Job Hunting, Google Not Buying Facebook, (Beet.tv)
Andy Plesser: Richard Morgan says that former Yahoo! boss Terry Semel was job hunting among the elite. In my interview with Richard, he speculates that a sale of Yahoo! is likely within six months and the most likely buyer is Microsoft. Richard also talks about the expected News Corporation acquisition of Dow Jones and how this all plays into business television.
Study: 75% of Web Users Streamed Video in May (CNN/Money)
The average U.S. Internet user watched more than 2.5 hours of video online during the month, according to the ComScore Video Metrix report. Sites run by Google Inc. topped the monthly rankings with the most unique video streamers and the most video streamed, the report said. Google sites grabbed 21% of all video streams in May, or 1.8 billion videos 1.7 billion from YouTube.
Study Finds Web Vid Watching Doesn't Affect TV Ratings (Hollywood Reporter)
An estimated 81 million people watch broadband video, but this has not adversely affected TV ratings, according to a study released Tuesday by the Nielsen Co. and the Cable & Telecommunications Association for Marketing. The study said about 63% of the 129 million broadband users in the U.S. watched online video as of March, up 16% from 70 million in September.
Google Expanding Newspaper Ads Program (AdAge)
Following a limited test of its Print Ads program, which lets advertisers make offers online for newspaper ad inventory, the company has opened the gates to any Google advertiser and increased the number of participating papers to cover most of the country's most populous areas. The test, launched in November 2006, was an alpha trial; now Print Ads is in general release.
Social Media Marketing Boot Camp February 16 - April 5, 2012 | ONLINE Create a social media strategy, launch your campaign, and track the results in our innovative online event and workshop. Speakers include Baratunde Thurston (The Onion), Morin Oluwole (Facebook), and Tim Devane (bitly). Learn more.
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AllFacebook Marketing Conference June 28-29, 2012 | San Francisco Learn how to market to Facebook’s 800 million users and deliver real revenue-generating results. Join us at AllFacebook Marketing Conference and get an inside look at the latest Facebook tools, apps, demographics, research, and advertising opportunities. Tickets are only $249 until February 15, so register now!
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Grant Writing New class! Starts February 13 | Online Learn how to write a successful proposal to raise funds and build a career in fundraising. Click here to learn more.
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advanced analytics
New class! Analyze web metrics to optimize your content and increase ROI. learn more
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nonfiction book writing
Draft your book and learn how to get it published with author Leslie T. Sharpe. learn more
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photoshop fundamentals
Learn how to create, correct, and enhance digital images using Adobe Photoshop. learn more