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All For One! Yahoo!, AOL, Microsoft Band Together For Ad Plan (AllThingsD)
AOL, Yahoo!, and Microsoft compete for ad dollars. But a new pact calls for the rivals to cooperate on ad sales, too. The three companies are going to start selling ad inventory on each others' sites, in a plan that they hope will make them more competitive with Google. Business Insider / Silicon Alley Insider: The obvious question following this news is: If Microsoft, AOL, and Yahoo! are going to go this far, why don't they just merge into one mega-portal? Business Insider / Silicon Alley Insider: This is probably a smart business move, but it's going to make life a lot more complicated for AOL, Yahoo!, and Microsoft salespeople who may suddenly find inventory they planned or hoped to sell pulled out from under them. Business Insider / Silicon Alley Insider: What does this mean for Ad.com, the AOL-owned ad network that gets much (most?) of its business selling AOL remnant inventory?
Patent Troll Strikes Bloomberg, NYT, And Other News Giants (paidContent)
For some time now, so-called patent trolls have aggressively targeted the biggest tech companies in the world. Now, they seem to be setting their sights on large media companies, too.
More Movement At The New York Times (WWD / Memo Pad)
New York Times executive editor Jill Abramson quietly removed two editors from the masthead Tuesday as she continued to make moves throughout the paper. Former New York Times Magazine editor Gerry Marzorati and former metro editor Susan Edgerley lost their title of assistant managing editor and have been given new tasks.