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Tuesday, Sep 27

Newsfeed Update: 09.27.11

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SINeedForSpeed100x100Sports Illustrated Gets Roles For Swimsuit Models In EA's New 'Need For Speed' (AdAge / MediaWorks)
Sports Illustrated is trying to find new readers by integrating a pair of its swimsuit models, as well as billboards promoting the magazine, into the latest "Need for Speed" video game from Electronic Arts. Mashable: Sports Illustrated continues its push into digital arenas that extend beyond the print publication. The company's latest iOS app, Sports Illustrated Football Rivals for iPhone and iPad, successfully merges the robust sports history of the SI brand with modern tech.

Several Outsiders Said To Be Considered For Time Inc. CEO Job (Adweek)
As Time Warner's search for a CEO of its Time Inc. magazine division grinds on, new names of suspected candidates have surfaced. Given the list, it appears that the company still seems to be focused on bringing in an outsider.

Hoax? Internet Now Thinks 'Goldman Sachs Rules The World' Trader Was Not Legit (Mediaite)
Early Tuesday morning, we published a report on Alessio Rastani, a man interviewed by the BBC about the current economic state. Introduced as an independent trader, Rastani apparently made "jaws drop" at the station with his confession that he dreams of a recession and his statement that "Goldman Sachs rules the world." Shortly after the interview, once everyone had gotten over his initial shock and/or righteous indignation over Rastani's comments, rumors began trickling in that perhaps Rastani wasn't exactly who he said he was, and that, maybe, the entire interview had been part of a well-orchestrated hoax. Some on Twitter and Facebook guessed that Rastani might be a member of "The Yes Men," a group whose goal, according to its website, is to impersonate "big-time criminals in order to publicly humiliate them. Our targets are leaders and big corporations who put profits ahead of everything else."

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