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CBS Radio in Talks With Shock Jocks (LAT)
It may take two shock jocks to hold Howard Stern's microphone at CBS Radio. Two years after firing Greg "Opie" Hughes and Anthony Cumia for broadcasting an alleged sexual encounter as it was taking place in New York's St. Patrick's Cathedral, CBS Radio is in talks to bring them back. AP via Yahoo!: CBS close to firing Stern replacement David Lee Roth. Mediaweek: Opie and Anthony deal would be one of the first satellite-to-terrestrial radio syndication deals.

Longtime NYC Newspaper Columnist Dennis Duggan Dies (Newsday)
"He was without a doubt the only Newsday employee ever to list 'Fran Tarkenton, N.Y. Giants,' and 'Truman Capote, N.Y. writer,' as persons to be notified in case of an emergency," Newsday editor John Mancini wrote.

NYP Fires Four Page Six Contributors (Including JPS) (NYDN)
The New York Post's Page Six is terminating all freelance employees in a housecleaning triggered by the payola scandal surrounding the embattled gossip column. Freelance reporters Fernando Gil, Lisa Marsh, Christopher Tennant and Jared Paul Stern are the byline staffers who are being sacked.

McClellan's Stonewalling Humiliated and Demoted the Media (Salon)
Jay Rosen: Instead of grouping him with a succession of other White House spokesmen, a line to which he does not belong, we have to take Scott McClellan's job, call it a piece of the puzzle, and place it alongside other pieces until we recognize the larger political strategy he was a part of.

LAT Yanks Columnist's Blog (WaPo)
The paper said in an online editor's note that Michael Hiltzik, a Pulitzer Prize winner who writes the Golden State column, had admitted posting remarks on both his Times blog and on other Web sites under names other than his own. The Times said it is investigating the matter.

Hearsties Heading for New Digs (NYP)
2,000 employees were given their long awaited assignments in the company's new headquarters, where a striking glass and steel tower designed by Lord Norman Foster has been erected atop an art deco building. Staffers start moving in on May 4 and continue throughout the summer.

NBC Looking to Snag 'Retired' Mike Wallace? (Page Six)
Wallace may have retired from CBS' 60 Minutes, but he's still a hot commodity. The 88-year-old TV veteran who remains at CBS as a "correspondent emeritus" is being wooed by NBC to have a "wide-ranging role" at the network that would have him "doing a bit of everything."

Cell Phones, iPods May Be Next Frontier for Product Placement (BusinessWeek)
Jon Fine: If advertisers have their way, brands and products will be woven into mobile programming to an even greater degree than they have already invaded movies and TV.

French Newspaper Founded by Sartre Searches for Identity (WSJ)
Liberation, now a pillar of France's mainstream media, has drifted far from its original Maoist moorings and into the orbit of the market forces it once vowed to avoid.

Clear Channel Readies Array of High-Def Niche Radio (BusinessWeek)
The corporation once charged with destroying radio is rolling out eclectic niche channels with names like Dank ("Hip Hop and Rock all rolled up into one big spliff"), Full Metal Racket ("It's dark, it's edgy, it beats, and it rocks") and Mother Trucker.

Feds Intensify Radio Payola Inquiry (NYT)
Requests for information indicate that the inquiry is moving to a more active stage, and it comes after negotiations with the radio companies broke down early this month over the question of penalties.

Google's Quarterly Profits Shoot Up 60% (BBC)
The internet search firm has said first-quarter profit rose 60% to $592M, from $372M a year ago. Revenue was up 79% to $2.25B, ahead of analysts' forecasts, as the firm showed it was responding to the challenge from Microsoft and Yahoo!.

NBC Cans Celebrity Cooking (TV Week)
NBC's reality experiment Celebrity Cooking Challenge has ended after only three days. The network is moving the Thursday and Friday episodes of the culinary competition reality series to NBC.com and replacing them with sitcoms and the more successful reality series, Deal or No Deal.

'Era of Mass Media' Giving Way (Economist)
In the new-media era, audiences will occasionally be large, but often small, and usually tiny. Instead of a few large capital-rich media giants competing with one another for these audiences, it will be small firms and individuals competing or, more often, collaborating.

Attendees At Awards Dinner Worry About Press Freedoms (E&P)
The role of the watchdog media, threats to press freedom, and the split between reading news online or in print, were popular subjects with guests, prize winners and presenters at the annual Overseas Press Club Awards winner at the Mandarin Oriental Hotel in New York.