If you’ve ever written a social media calendar for any client brands, you know that comprehensive lists of every single obscure holiday are essential tools. Why? Because it’s surprisingly challenging to make, say, bottled water sound interesting every day on Facebook and Twitter.
That’s why—as other blogs may have already reminded you—pretty much every brand imaginable has created some sort of Pi Day social media post.
Here, then, are a few that stood out to us.
The most obvious participants would be pizza brands, right? Not so much. Domino’s doesn’t really seem to be feeling this one.
RT if you’re 3.14 times more excited to eat a pie today. #PiDay.
— Domino’s Pizza (@dominos) March 14, 2014
Pizza Hut is the only red sauce brand to turn it into a direct promo:
— Pizza Hut (@pizzahut) March 14, 2014
But General Electric used the day (with cheese) to remind us once again that it’s good at Vine:
— General Electric (@generalelectric) March 14, 2014
Here’s one of many, many obvious entries on the sweeter side of the pie equation:
— Pillsbury (@Pillsbury) March 14, 2014
And then some completely unrelated food and beverage brands seizing on the opportunity:
— Olive Garden (@olivegarden) March 14, 2014
Endless soup sounds great. Endless vodka? Not so much:
— ABSOLUT VODKA (@ABSOLUTvodka_US) March 14, 2013
Far too many brands we won’t post here sort-of quoted Rebecca Black, while others basically said “screw it”:
It’s #PiDay! You know what that means……. …..neither do we. Go eat a corn dog at Sonic.
— Sonic Drive-In (@sonicdrivein) March 14, 2014
And even pet food companies got in on the theme:
Now for the brands that have absolutely nothing to do with food. Nice quip here from Kate Spade:
ok, we’ll eat pie for breakfast. #piday
— kate spade new york (@katespadeny) March 14, 2014
But what about games?
Yes, sports teams got involved too. We think we can safely say the Buffalo Bills won this round:
— Buffalo Bills (@buffalobills) March 14, 2014
On the social good front, you have to appreciate how AT&T actually linked to a math-related initiative:
— AT&T (@ATT) March 14, 2014
But what does Greenpeace and its bike have to do with math? We’re not sure!
— Greenpeace (@Greenpeace) March 14, 2013
Because we like it, here’s the Mythbusters take:
— MythBusters (@MythBusters) March 14, 2013
…and the only “pies in the face” clip you need to see via the real-life mathematicians at MIT:
Now which of these make you more likely to follow and/or spend money on the businesses responsible?
In summary: copywriting is not as easy as it looks.
- Ogilvy Survey: Social and Earned Media Are Inseparable
- Malaysia Airlines May Undergo a Name Change as Part of a Major Rebranding Effort
- Don't Buzz Me, Bro: Another Major Plagiarist Bites the Dust
- STUDY: How Many Brands Would You Call 'Friends?'