KCSA Strategic Communications‘ new tool, The IR App, is now available for download on the iPhone and iPad. The app gives public companies the opportunity to create a customized app containing live data feeds with stock information, analyst coverage, news releases, SEC filings, and more within two weeks time.
“Using this app shows a company’s willingness to embrace 21st century technology, demonstrating that it is willing to go that extra step for its investors and stakeholders,” said Jeff Corbin, CEO of KCSA in an email.
IROs have been notoriously slow to adopt digital technologies in their work because of fears that they’ll end up on the wrong side of government regulations. Corbin said they’re beginning to loosen up, whether they want to or not.
“It’s only a matter of time before all companies start to use social media as a means to communicate with their investors and shareholders; it is the new paradigm of communication,” said Corbin. “So while they’re not necessarily using social media now, or they’re just starting to play around on it, eventually they will have to embrace it.”
While getting on the digital bandwagon is great, we were wondering whether this is an app that’s actually useful. Certainly, investors and other stakeholders will use their free travel time to do some work, perhaps click around on the Web for info. But would you look up a company’s SEC filings while you’re waiting at the gate for your flight to board?
“It’s not so much that they’re doing their extensive research on the go, it’s more about convenience and ease of information. Investors want to know that companies are transparent and willing to go to this extra step for them – having this app is as symbolic as it is practical,” Corbin wrote.