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Podcast with Professor Bey-Ling Sha: Tackling the Gender Pay Gap in PR

Today is the 100th International Women’s Day, so it’s the perfect time to tackle one of the issues women in the PR industry face: pay discrepancy.

Despite the high number of women in the PR profession, female publicists continue to earn less than their male counterparts. It’s a topic that Crenshaw Communications analyzes today on its blog and it’s a topic we discussed with Dr. Bey-Ling Sha, associate professor at San Diego State University and chair of the PRSA National Committee on Work, Life & Gender.

According to Sha, theories about why women make less are proven false time and again. To learn more about the issue and how it’s impacting the PR industry, click here (MP3 link).

Update from Professor Sha via e-mail- “To correct my misstatement in the podcast:  The all-time high for women’s income to men’s was in 2005 and 2006, when the figure was 81 cents earned by women on the dollar earned by men. This is U.S. government data for society in general, not specific to PR.”

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