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Roll Call:, MWW, Goodman, and More

Howard Bragman

Howard Bragman, founder and chairman of Fifteen Minutes Public Relations and what is now PMK/BNC, has joined as vice chairman. was founded in 2006 and provides online reputation management services. Bragman will continue in his role at Fifteen Minutes.

Kimberly Youngstrom has joined MWW Group as VP of program strategy. She was previously a VP at Kaplow working with clients across consumer and B2B industries. This is the latest in a string of new hires at MWW, which once again became independent in January.

Former ABC News producer Carla De Landri has joined Goodman Media as senior counsel. She’ll be working with the firm on traditional and digital work and providing expertise on video and Web content. While at ABC News, she worked with 20/20, World News Tonight with Peter Jennings, and Nightline.

Jimmy Smith, former group creative director at TBWA/CHIAT/DAY working on the Gatorade account out of L.A., has entered into a joint venture with IPG to launch Amusement Park Entertainment, a creative content development and “trans-media” storytelling firm (?) that will focus on marketing across different platforms, particularly mobile, gaming, apps and film.

Abe Rosen, a former reporter and PR exec died of congestive heart failure over the weekend. He was 94 years old. Rosen co-founded two PR firms in the 1970s, Sommers-Rosen and Rosen-Coren Agency, where he worked until recently. He also served as a Philadelphia city representative. [via]

Steve Hasler has joined Crosby Marketing Communication as integration director, managing integrated marketing programs for clients like St. Joseph Medical Center. Crosby is a PR, advertising, and integrated marketing firm in the D.C. area. Hasler has a career spanning 20 years that includes his previous role as senior account leader at Carton Donofrio.

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