Stories, ideas, and perspectives to spark your next creative move. Be Inspired features profiles, essays, and thought pieces that celebrate the work of media and creative professionals and remind you why you got into the industry in the first place.
Use your journalistic skills toward the higher-paying, growing industry of content marketing
While the traditional editorial job outlook is bleak, and you're looking for steady work, seek out brand journalism. And if you think this a cop out by not exercising your true journalism muscles you've been trained to use, think again. Josh…
Menaka Gopinath has spent her career on the audience side of the table. She came up running publicity for music acts in the late 1990s, freelanced for Flavorpill for a decade, and co-produced an ongoing…
Singapore-based film investment group Triple Green CineCapital just made its first Vietnamese bet: "The Scourge," a horror adaptation of a video game with 100,000 downloads. TGC formalized a partnership with Chánh Phương Films on the…
If you've got an ear finely tuned to the whispers of a city, an insatiable curiosity that borders on nosy, and a knack for telling stories that make people stop and think, then you, my…
A creator with 34,000 LinkedIn followers generated over 100 million impressions in 2025. The average media company page, backed by a full newsroom, didn't come close. The gap isn't about resources or content quality. It's…
The procurement meeting where someone questions your metrics will happen. Walk in with a three-tier measurement framework, or walk in with a clip report and hope nobody asks hard questions.
Let's start with the part most guides skip: this AI prompting process for writing might be a terrible idea for your work. If you write literary fiction, personal essays, reported journalism, or any creative work…
Long gone are the days when social media was used purely for entertainment purposes. Sure, there are folks who still love nothing more than to fill up their Facebook page with GIFs of dancing kittens,…
The third round of client feedback just landed in your inbox. The creative director is frustrated. The account manager is scanning the statement of work, trying to figure out if this round is included in…
On March 22, Shane Hegde published a handwritten letter in the New York Times and listed his personal cell number at the bottom. He invited anyone who disagreed with him to call. His position: AI…