Consumer Marketing |
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(Conde Nast/All Publications, 12/1/2008)
E-mail promoting a "friends and family" discount on all Conde Nast magazine subscriptions for the holidays.
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(Conde Nast/Brides-Modern Bride-Elegant Bride, 11/15/2008)
E-mail promoting a "triple-pack" offer of three top bridal magaines for one low price-- the perfect holiday or engagement gift.
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(Conde Nast/All Publications, 11/1/2008)
"Renew" and "Subscribe" e-mails for more than 20 Conde Nast publications, as part of their holiday "free gift/subscription with purchase" effort. Worked closely with Consumer Marketing team to create a new, streamlined e-mail template that offered quick, impactful messaging. Five examples shown here
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(Real Simple, 12/1/2007)
Website dedicated to Real Simple magazine's exclusive panel of "Solution Seekers"--women who provide information and inspiration to the brand through focus groups, polls, message boards and more.
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Minisites/Online Advertorials |
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(Toyota Highlander/RealSimple.com, 12/15/2010)
Online advertorial offering tips for a great and easy on-the-go celebration, brought to you by Toyota Highlander. Content also highlights vehicle's features.
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(Toyota Highlander/RealSimple.com, 12/15/2010)
Online advertorial offering tips for making shopping trips easier, brought to you by the all-new Toyota Highlander. Content also highlights the vehicle's features.
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(Microsoft/RealSimple.com, 11/15/2010)
Online extension of Microsoft December advertorial in Real Simple magazine featuring helpful custom templates, created in new Microsoft Office 2010, that make readers' lives easier. Responsible for writing advertorial copy and conceptualizing/writing copy for the templates.
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(Scott Towels/RealSimple.com, 10/15/2010)
Fast, fun ways to get in the Halloween spirit, with help from Scott Towels.
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(Microsoft/RealSimple.com, 9/15/2010)
Online extension of advertorial featured in the October issue that offered six Microsoft Office 2010 templates (exclusively created for Real Simple readers) that make back-to-school organization easier. Responsible for advertorial copy and conceptualization/copy for templates.
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(Scott Towels/RealSimple.com, 9/15/2010)
Advertorial "tool" where users punch in their family's size, current level of eco-awareness, and how much they are willing to change. A results page offers tips for going green as a family.
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(Scott Towels/RealSimple.com, 8/1/2010)
Online advertorial promoting Scott toilet paper in correlation to back-to-school shopping. Not an easy task, but a fun way to make it work!
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(Silk Pure Almond/RealSimple.com, 7/15/2010)
Editorial content integration highlighting easy calorie cutbacks to incorporate into your everyday lifestyle, from Silk Pure Almond.
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(Scott Towels/RealSimple.com, 6/1/2010)
Online advertorial merging summer family fun ideas with Scott Towels messaging.
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(Claussen/RealSimple.com, 5/15/2010)
Summer entertaining tips that include Claussen's buzzwords and brand messaging.
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(Glidden/RealSimple.com, 5/1/2010)
Editorial content integration within RealSimple.com's "Paint Like a Pro" feature. Advertorial purpose to promote Glidden's easy-to-use tools and products as an easy painting solution.
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(Starz/EW.com, 4/19/2010)
Series of blogs written in snarky EW.com-style to coincide with the premiere of the Starz original, "Party Down."
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(Discover/Real Simple, 12/15/2008)
I am proud to have played a key role in the development and execution of Real Simple's biggest program ever, which will run in print and online from Nov 2007-2008. My job includes choosing, planning and literally bringing to life fourteen months of topics that will live in print, online and on video.
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(Maybelline New York/iVillage.com, 9/15/2008)
Shared writing responsibilities with iVillage editorial for an interactive minisite promoting Maybelline New York makeup in conjunction with NBC's "Lipstick Jungle." This link showcases flat mocks (choose from green bar); I wrote home page, sweeps and all makeup-related copy.
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Letters |
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(Entertainment Weekly, 10/15/2011)
Pub letter introducing new publisher, announcing EW's new social viewing platform, and thanking advertisers for their continued support.
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(In Style Your Look, 8/1/2007)
Letter congratulating the winners of the In Style Your Look "Most Wanted" award at the NACDS Marketplace convention. NOTE: Due to space constraints on mediabistro.com this is not the final designed file-- the copy, however, is final.
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(ESPN The Magazine, 6/1/2006)
Letter from ESPN The Magazine's General Manager to readers and advertisers acknowledging their 2006 National Magazine Award win.
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Promotional Articles/Added Value |
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(Bed, Bath & Beyond/Conde Nast Bridal Group, 8/1/2002)
As part of Bed, Bath and Beyond's merchandising with Modern Bride, I contributed a dozen articles to their online Wedding Wisdom series, including "Wedding Insurance," "The Best Man for the Job," "Registry 101," "Flower Girls and Junior Bridesmaids," "The 4Cs" and "The Receiving Line."
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Special Event Collateral |
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(Lancome/Real Simple, 2/15/2009)
Mock up for a Lancome counter card that will encourage shoppers to make an appointment for a Real Simple experience at Lancome this Fall. The piece would also serve as a tip card for shoppers to use at their actual appointment.
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(In Style, 8/1/2007)
Advertisement for annual "Accessoiree" that appeared in In Style magazine's September 2007 issue and on instyleinsider.com.
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(Real Simple, 3/1/2006)
Script focused on choosing the right undergarments. Real Simple's Merchandising Manager presented this speech at the Jockey Event at Macy's Atlanta, and used it to voice over the fashion show.
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Mock-Up/Comp |
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(Chase/Real Simple, 4/15/2009)
Advertorial mock-up that put a lifestyle spin on finance. Real Simple wanted to showcase Chase's digital tools via their trademark "solutions based" content. With this goal in mind, I came up with the concept and writing for this advertorial.
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(L'Oreal/Real Simple, 2/15/2009)
Advertorial mock-up illustrating a perforated in-book advertorial that consumers would be encouraged to use as an in-store shopping tool.
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Direct Mail |
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(Lancome/Real Simple, 2/15/2009)
Mock-up for a direct mail piece promoting Lancome's Fall must have's while driving consumers to a Real Simple Experience at the Lancome beauty counter this fall.
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(American Express Publishing, 5/15/2006)
Page from a direct mail piece that went out to Travel + Leisure Players Club members, promoting the summer's hottest tropical golf vacation packages.
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Sweepstakes |
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(Maybelline New York/iVillage.com, 9/15/2008)
This link showcases flat mocks of a custom minisite that also featured a sweeps component. Click on any of the "Sweepstakes"-related links in the green bar on top to view copy.
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Print Advertorials - Trade |
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(TV Guide/Editor & Publisher, 2/1/2008)
Advertorial discussing the challenges newspapers face in keeping their Sunday supplement; promotes a new solution from TV Guide. The advertorial ran against TV Guide ads that I concepted/wrote, available upon request.
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Banner Ads |
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(Dove/iVillage.com, 2/20/2010)
Banners driving people to RSVP and attend "An Afternoon of Indulgence" event in NYC.
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(Degree/iVillage.com, 7/1/2009)
Banner driving iVillage users to test their Style Savvy IQ with a fun quiz, sponsored by Degree.
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(Target/ivillage.com, 5/1/2009)
Drive to May refresh (with a new focus on summer entertaining) of iVillage's "Guilt-Free Style Guide" sponsored by Target.
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(Kodak/iVillage.com, 3/15/2009)
Banner ad driving users to a community challenge and sweepstakes, sponsored by Kodak.
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(Ferrero Rocher/iVillage.com, 9/15/2008)
Banner ad driving consumers to iVillage.com's popular "Stuff We Love" section, sponsored by Ferrero Rocher.
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(Swiffer/iVillage.com, 9/1/2008)
Banner directing consumers to a minisite with "Simplify Your Life" tips from Swiffer.
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(NuvaRing/iVillage.com, 5/1/2008)
Banner ad driving users to the iVillage Guide to Guys.
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(Schick Intuition/iVillage.com, 5/1/2008)
Banner ads driving users to sweepstakes.
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(Kohls/iVillage.com, 3/15/2008)
Banner ad driving users to a special Kohls-sponsored minisite where they can learn how to infuse their color-personality throughout their home.
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(Kohls "Simply Vera"/iVillage.com, 3/1/2008)
Banner ad driving users to iVillage.com's "Spring Style Guide," sponsored by Kohls "Simply Vera".
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(Target/iVillage.com, 3/1/2008)
Banner running on iVillage.com to promote iVillage's "Dream Dress Finder," sponsored by Target Club Wedd. The tool helps users find their dream wedding gown.
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(Yo Baby/iVillage.com, 2/15/2008)
Banner driving users to iVillage's "Baby Playtime" tips feature, sponsored by Yo Baby.
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(Zyrtec/iVillage.com, 2/1/2008)
Banner ad driving users to iVillage's "Allergy Guide," sponsored by Zyrtec.
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E-Mail Blasts to Advertisers |
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(Various/Entertainment Weekly, 8/15/2010)
Monthly newsletter to clients from Entertainment Weekly's publisher, talking about the hottest trends this month in the digital world.
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(All advertisers/iVillage.com, 12/1/2008)
E-mail Blast sent to iVillage advertisers to encourage them to buy up inventory in Q4.
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(In Style, 6/29/2006)
Email blast sent to prospective advertisers promoting In Style Magazine's twice-yearly Home issue.
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Print Advertorials - Consumer |
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(Minute Maid/Entertainment Weekly, 6/1/2011)
1/3-page advertorial tweaking the messaging from Minute Maid's May In Style advertorial to fit the Entertainment Weekly brand.
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(USA Network/Entertainment Weekly, 5/30/2011)
The ultimate summer fun guide to 10 top U.S. cities, with categories including Family Friendly, Outdoor Fun, and Food & Drink. I was responsible for category concepts, all research, and writing.
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(Minute Maid/In Style, 4/22/2011)
Full page advertorial integrating Minute Maid's new "MMOJO" campaign with summer's hottest fashion and beauty trends.
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(XBox Kinect/Real Simple, 3/1/2011)
Print advertorial for Real Simple magazine showcasing new XBox Kinect as the solution for family entertainment every night of the week.
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E-Mail Blasts to Consumers |
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(Sony Xbox/iVillage, 11/1/2009)
"Stuff We Love" E-blast to iVillage subscribers, meant to sound straight from the editors, with a conversational yet authoritative edit "voice." Email promoted the new Xbox 360, with "more" of everything, just in time for the holidays.
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(Target/iVillage, 11/1/2009)
E-blast sent to iVillage subscribers promoting Target's Holiday Gift Guide.
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(Swiffer/iVillage.com, 9/1/2008)
E-mail blast sent to consumers driving them to visit Swiffer's "Simplify Your Life" tool.
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(Zyrtec/iVillage.com, 3/15/2008)
E-mail blast sent to iVillage subscribers announcing that Zyrtec is now available over-the-counter.
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PR |
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(OwnEnergy, 12/15/2008)
Holiday e-greeting card from OwnEnergy, a renewable energy developer, marrying their mission with the spirit of the season. Card went to their entire mailing list including current and potential clients.
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Consumer Newsletters |
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(Nikki Bodnar, HC (Nutritional Health Counselor, 5/1/2010)
Newsletter aimed at athletes from "Get Healthy with Nikki Nutrition."
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(Nikki Bodnar, HC (Nutritional Health Counselor) , 6/15/2009)
Act as editor for monthly newsletter copy for Nikki Bodnar, Nutrition Health Counselor. Edit/rewrite for grammar, style, consistency and spacing within design constraints.
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Websites |
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(Advanced Consumer Products, 7/15/2011)
Website for promotion and sale of a new dishwasher detergent booster. I also wrote copy for product packaging (featured prominently on site).
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(OwnEnergy, Inc., 10/28/2009)
Worked with Brooklyn-based wind energy development company to create a significant amount of new copy and hone existing copy for their website relaunch. From section introductions to staff and trustee bios to FAQ's, honed and copy-edited more than 30 pages of web copy.
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Marketing Collateral |
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(OwnEnergy, Inc., 11/1/2009)
Marketing and sales support materials for OwnEnergy, Inc, which can be downloaded here. I was responsible for the BROCHURE, FAQ's and COMMUNITY WIND materials.
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Invitations |
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(Dove/iVillage.com, 3/1/2010)
RSVP function for "Dove Afternoon of Indulgence" in NYC.
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Blogs |
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(Drillteam Marketing/Coffee-mate, 5/1/2011)
Monthly commissioned blog post for Nestle Coffee-mate.
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(Drillteam Marketing/Coffeemate, 10/1/2010)
Monthly commissioned blog post for Coffeemate.com.
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(Drillteam Marketing/Coffee-mate.com, 9/20/2010)
Monthly commissioned blog post about coffee/lifestyle from the point-of-view of "funny mom."
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(M-Dashing Blog, 9/8/2010)
Guest blog focused on framing unconventional but fabulous objects.
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(Drillteam Marketing/Coffee-mate.com, 8/12/2010)
First commissioned blog post for Coffee-mate.com... the goal being to initiate conversation among coffee-lovers that is relevant to the brand and my lifestyle as a working mom.
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(M-Dashing Blog, 4/10/2010)
Guest blogger at M-Dashing, where I gave a special shout out to the blog's talented creator and the fabulous finds I've come across thanks to her.
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Video/Script |
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(Real Simple for MPA Conference, 10/20/2010)
MPA asked magazines to each submit a short video detailing how they connect with readers. For Real Simple, it is a unique time-saving platform that extends beyond the printed page. I was responsible for the script, which was presented by Managing Editor Kristin van Ogtrop.
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Catalog |
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(threejnyc/threejnyc.com, 10/15/2010)
Click on "Browse Our Catalog" in the upper right corner to review copy and captions for this fun and whimsical new line of women's loungewear.
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Print Ads--Consumer |
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(MyRecipes.com/Time Inc. Publications, 11/1/2010)
Ad promoting MyRecipes.com for the holidays.
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(Real Simple Products/Real Simple, 10/1/2010)
One-page ad promoting Real Simple for Bed Bath and Beyond products, available at BBB.
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Branding |
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(Creative Bloom Design/Wholesome Meal , 8/1/2011)
Developed a tagline for a line of health-conscious foods. Also worked directly with client to develop a creative name for new peanut butter snack product: Mighty Bites.
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(Creative Bloom Design, 3/1/2011)
Developed a name and tagline for a new brand of organic cat food. Studied competitive audit to gain understanding of market; brainstormed multiple names and tags before client settled on this final.
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Packaging |
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(Creative Bloom Design/Uniden, 11/15/2011)
Wrote packaging for Uniden Guardian Complete Home Surveillance System.
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