TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Al Jazeera America’s Ads (Or Lack Thereof) Draw Scrutiny

As Al Jazeera America prepares to launch tomorrow afternoon, the dribble of stories about the new channel has turned into a deluge (read our story from Friday here).

One of the complicating factors with regard to tomorrow’s launch: it is not clear whether AJAM will have much advertiser support.

The channel’s executive team touted its light commercial load leading up the launch arguing that it was a differentiator, but also declined to say who the flagship launch advertiser would be.

AdWeek‘s Sam Thielman looks at that very issue.

Buyers aren’t arguing—the pitch is great. “When they showed us all their offices around the world, it was clear that among other global news organizations, no one can beat them,” the buyer said. Clients are a different story. “We want to use them, but the client wouldn’t go until they could prove that people will take them seriously.”

The NY TimesBrian Stelter also mentions the issue in his write-up today.

Elsewhere, Quartz’s Justin Martin argues that AJAM should differentiate itself by having an ombudsman, as the Times does, in an effort to build credibility.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!