The NY Times‘ Brian Stelter writes about NBC’s “Today” at the Olympics… and beyond. “Today” typically benefits ratings-wise when the Olympics are happening, an advantage that is even more important given the see-saw ratings between the program and competitor “Good Morning America” on ABC in recent months.

Stelter explains how “Today” handles the games (and notes that Ann Curry will be contributing, though she hasn’t as of yet), but there was also a tease about potential changes down the line:

What happens after the Games is anyone’s guess. “Coming out of the Olympics, it’s a good time to look at the show. Maybe do some things a little bit differently,” Mr. Nash said. But he gave no hints of what they could be, besides a few new segments.

One thing was noticeably absent in his control room and on the sets: any mention of “Good Morning America,” except when prompted by a reporter.

Mr. Roker, echoing his colleagues, said that, several years ago, “Today” might have paid “too much attention” to the competition. “And we learned a lesson then, that we can’t do that, we have to be us. And, you know, that’s our goal.”