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Bloomberg TV Setting Its Sights on CNN?

Buried in the New York Times article about the business networks this morning is this little nugget about Bloomberg TV:

Bloomberg Television has struggled to stand out since its inception in 1994. Recently it has replaced staid graphics, refashioned its schedule, taken out ads in New York for its morning anchors, Margaret Brennan and Betty Liu, and battled for better distribution. (It is available in about 60 million homes.) Over time, the network may reorient itself toward more general news, a bit more like CNN

Update: Bloomberg has released a statement from head of U.S. television Andrew Morse more or less denying that it plans on changing its focus. Read it after the jump.

“We are a business and financial news network,” Morse said. ” It’s our mission to be the best
business and financial news network in the world.  Despite speculation to the
contrary, we are laser-focused on what we do best.”

Bloomberg has more foreign bureaus than most TV news outlets, and it has a parent company that does not appear particularly concerned with turning a fast profit on the channel. In other words, it has a chance to grow. What do you think? should Bloomberg move away from business news and towards more general reporting? let us know in the comments.

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