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Red Bull Launching U.S. Lifestyle Magazine

Red Bull, the energy drink that’s carved out a nice niche sponsoring extreme sports athletes and events, has launched a glossy lifestyle magazine in the United States that will premiere its June issue later this week.

The Red Bulletin, which is already published in nine countries, features San Francisco Giants pitcher Tim Lincecum on the cover.

“For most other brands, the commitment is just to the product,” says Raymond Roker, associate publisher of The Red Bulletin and founder of URB magazine, who will oversee the U.S. magazine. But Red Bull’s aim, he says, “is to have a rich conversation with our audience.”

The magazine will target the valuable 18- to 34-year-old male demographic. The question is, do those guys read newspapers, where the majority of the magazines will be featured as an insert?

The AZ Central reports, “The $4.99 magazine will have 75,000 copies available on newsstands. It’s also available by subscription at $12 for 12 issues. But on the third Sunday of each month, the majority of the copies will be tucked inside five Sunday newspapers: Los Angeles Times, Chicago Tribune, New York Daily News, The Miami Herald and The Houston Chronicle. One media buying executive says the brand’s multimedia dream looks more like a pipe dream. Red Bull’s youthful target is the wrong customer to hit with a print product — particularly one that’s inside newspapers, says Debbie Sklar, vice president of print at Horizon Media.

“Are 18- to 34-year-olds really reading newspapers?” Sklar asks.

But some advertisers have bought in. Among those in the first, 100-page issue: EA Sports, Dyson vacuum and Zappos.

ESPN Offering Extended Coverage Of 2011 WSOP Main Event

ESPN is going “all-in” for the 2011 World Series of Poker.

From July 14-19, the network will offer daily coverage of the WSOP main event, including ‘live’ unedited hole cards on a 30-minute delay and more than 34 additional hours of coverage in high definition on ESPN, ESPN2 and ESPN3.com from the Rio All-Suite Hotel & Casino in Las Vegas, Nevada.

Every hand will be shown unedited and hole cards will be available post-flop. Coverage will shift between two feature tables approximately every 30 minutes. All “all-in” and “call” situations will be shown at both tables. Read more

Tiki Barber’s agent knew early that broadcasting career was doomed

In 2007, as newly retired Tiki Barber was floundering in his bid to become the next Matt Lauer, he and his agent met with Tampa Bay Buccaneers personnel — including then coach Jon Gruden, general manager Bruce Allen and Barber’s twin brother, Ronde — to discuss Tiki coming out of retirement to play running back for the team.

“They talked football and drank a little tequila. Gruden came on strong, telling Barber that Tampa needed him to make a playoff run and that he could take three weeks to get back into shape before playing the second half of the season,” reports Ian O’Connor of ESPNNewYork.com.

Barber’s agent, Mark Lepselter, was all for it.

“I was pushing for it hard,” Lepselter said, “because I already knew things weren’t going in the right direction for Tiki.”

Mind you, this was just a few months into his new duties with “Today” and “Football Night in America.”

Alas, Barber balked at resuming his football career – at least at that point. After his broadcasting career flamed out at NBC (and following a very pubic breakup with his pregnant wife), Barber, 36, is once again pursuing a career on the gridiron.

Mike Tyson: Love animals, don't eat them

Mike Tyson‘s transformation from ear-biting boxer who offered to eat an opponent’s children to pigeon-kissing vegan is apparently complete. Tyson, whose television series on racing pigeons, Taking on Tyson, runs on Animal Planet, is now starring in a Last Chance for Animals ad campaign that has him kissing a pigeon beside the words “Vegan: Love Animals, Don’t Eat Them.”

Apparently Iron Mike watched the ending of Rocky IV and took Rocky Balboa’s words to heart: “If I can change! You can change! Everybody can change!”

Terry Bradshaw Speaks Out On Concussions; Will Return To Fox In The Fall

Despite his recent health problems, Terry Bradshaw will return to Fox Sports for the upcoming football season.

Fox spokesman Dan Bell told the USA Today that Bradshaw “will absolutely be back and his role won’t in any way be changed.”

The NFL analyst wrote about his health woes as a result of six concussions and numerous head injures he suffered during his playing career:

Today most athletes rehab after surgery from a knee or shoulder injury. Well, I’m learning how to prevent my brain from getting worse than it is after suffering a career worth of concussions playing football. When I played for the Steelers and I got my bell rung, I’d take smelling salts and go right back out there. All of us did that. We didn’t know any better. You don’t know how many times I was in the huddle, asking my teammates to help me call a play. After a few minutes, I’d be fine and I’d keep playing just like nothing had happened. Read more

Erin Andrews Won't Be Appearing On The Bachelorette

ESPN’s Erin Andrews was on KNBR radio in San Francisco on Tuesday and jokingly mentioned that she wondered if she should become the next “Bachelorette.”

“I’m not saying I want to be on there, but I mean I’m just wondering if I should do it? Should I just do it?,” Andrews said on if she wanted to be on the show.

Somehow that quote turned into a story about how Andrews was interested in taking part in another ABC reality show (She previously appeared on Dancing With The Stars), forcing the sideline reporter to clarify her original comments.

“Made a silly joke on the radio and no one called to verify before reporting,” Andrews tweeted. “I will not be the next Bachelorette.” Read more

Michael Vick A No-Show For ESPN First Take

Michael Vick is elusive on and off the field.

The Philadelphia Eagles quarterback canceled a scheduled appearance on ESPN First Take on Friday from Disney’s Hollywood Studios in Orlando.

If you ask the Eagles or Vick’s spokesperson, he was never asked to appear on the program.

ESPN allegedly setup the interview through the Maxwell Football Club, who was giving Vick an award for his comeback season.

“I did not receive any media requests from ESPN’s for Michael’s appearance,” said Chris Shigas, Vick’s spokesperson. “No one ever asked Michael Vick, the Philadelphia Eagles or my agency for an interview request. Apparently, ESPN set up this interview with the Maxwell Football Club without Michael’s knowledge.” Read more

New Footage Of The Metrodome Roof Collapse

While not as dramatic as the video captured by Fox, there was new footage released on Thursday of the Metrodome roof collapse from last December.

The Metrodome landlords voted unanimously to replace the snow-damaged roof with a goal of finishing by Aug. 1 at an estimated coast of $18.3 million.

If the work isn’t completed on time, there’s a chance the Minnesota Vikings preseason schedule could be affected.

(Who am I kidding? We all know there likely won’t be a preseason.)


TNT Wins With Boston Celtics-Los Angeles Lakers Broadcast

It was a big night for the NBA. Reggie Miller Ray Allen broke the league’s three-point record, the Los Angeles Lakers showed toughness, and TNT scored with the Boston Celtics-Lakers telecast.

Overnights for the game were up 65 percent from last year’s Orlando Magic-Cleveland Cavilers tilt. In fact, the match was the fourth-most-watched telecast of the season on TNT, “behind only Heat/Celtics on Opening Night (5.6), Heat/Cavaliers on December 2 (5.0), and Rockets/Lakers on Opening Night (3.5).” (By comparison, the first Lakers/Celtics match earned a 5.0 on ABC on a Sunday afternoon.)

In a way, the ratings shouldn’t be a big surprise since this was a bit of a perfect storm. Sports fans are in the Super Bowl hangover period, starved for good action. It doesn’t get much better than the two best teams in the NBA who happen to be the league’s biggest rivals as well. Add the Reggie Miller intrigue and you have yourself a ratings bonanza.

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