For several election cycles CNN has used the branding CNN = Politics and “America Votes” for their political coverage. But as of today, that’s changing.

TVNewser has learned CNN is making a slight rebrand this election cycle. CNN POLITICS replaces CNN = Politics and “America’s Choice 2012″ replaces “America Votes.”

We hear Wolf Blitzer will unveil the new branding in the NoonET hour on CNN.

CNN is also beefing up its contributor roster. As reported earlier, Democratic strategist and Hillary Clinton presidential campaign adviser Maria Cardona and conservative columnist, former Pres. George W. Bush speechwriter David Frum will join CNN as political contributors.