TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Eight Percent of DirecTV Subscribers Would Switch Over Weather Channel Dispute

directv weather channelFresh data in the ongoing DirecTV, Weather Channel carriage dispute reveals a third of DirecTV subscribers would switch, or consider switching, if The Weather Channel were no longer available on the satellite service. In a new IPSOS poll, 8 percent say they would switch services, while 22 percent say they would “strongly consider” switching. But more than two-thirds, 70 percent, say while they wouldn’t be happy about losing Weather Channel, they “will stay with current provider.” IPSOS, commissioned by the Weather Channel, conducted the poll Monday afternoon to Wednesday morning. Weather Channel has been off DirecTV since Tuesday at Midnight.

Read on for results of the poll…

Weather Channel Report

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!