TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

‘Good Morning America’ Wins Saturdays for the First Time Ever

gmaweekendThe Saturday edition of “Good Morning America” is enjoying some of the same success as the weekday programs. For the 2012-2013 season, and for the first time ever, “GMA” was the most-watched Saturday morning program. And they did it with the strongest numbers ever since debuting in its current format 9 years ago.

“GMA Saturday” was the only morning newscast to grow over the previous season: +10% in total viewers and +2% in the demo. NBC’s “Saturday Today” was flat in viewers and down -4% in the demo while “CBS This Morning” Saturday  was down -1% and down -7%.

On Sunday’s “GMA” remains in third place behind venerable “CBS Sunday Morning,” which had its best season ever (more on that tomorrow) and NBC’s “Today.” Still, “GMA” grew its Sunday audience: +12% in viewers and +2% in the demo.

2012-2013 Saturday Averages:

  • Total Viewers: ABC: 3.647M / NBC: 3.512M / CBS: 1.742M
  • A25-54 viewers: ABC: 1.223M / NBC: 1.212M / CBS: 595K

2012-2013 Sunday Averages:

  • Total Viewers: CBS: 5.452M / NBC: 3.280M / ABC: 3.225M
  • A25-54 viewers: CBS: 1.688M / NBC: 1.089M / ABC: 1.015M
Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!