TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Jeff Zucker To CNN: The Argument Against

Earlier we noted how former NBC Universal CEO Jeff Zucker is preparing to leave the syndicated talker “Katie,” which he currently EPs.

We also noted that Zucker is on the (public) short list of names to replace Jim Walton at CNN Worldwide. In the LA Times, Joe Flint lays out why that probably won’t happen. There are  a lot of reasons why Zucker is unlikely to get the CNN job, but a significant one is that the job might simply be too small for the executive:

Currently, CNN is part of Turner Broadcasting, which is run by Phil Kent, a low-key executive who avoids the spotlight as much as Zucker embraces it. If Zucker is running CNN, he would in theory report to Kent. Would that fly with Zucker? In his old life he reported to the chief executive of General Electric. If he took CNN he might want a direct line to Time Warner Chief Jeff Bewkes. See, this is starting to get complicated.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!